plan.

Evaluate the opportunities and the threats offered to media producers by the internet.

YOU MUST “Mind-map” the opportunities this takeover offers to Microsoft (e.g Video Conferencing using their software, exclusivity etc)

•  skype allows people to be in conferences miles away. they can video call and show each other products.
• can even video call through facebook now. most people have internet. most people have facebook. globalisation.
• can be used for personal or business calls & easy to use for all ages
• quicker than typing a message
• apple make money through it on their iPhones
• 600 million users

Threats – Who does this threaten and why

• 'face time' by Apple because it's he same thing.
• news can be shared over online ads, skype, online news etc. now newspapers and magazines are becoming redundant.

YOU SHOULD establish, using resources that have been given to previously, the information on the Blog and from your exercise books, which ideologies apply to this Case Study example and why.

For example:  Lull (2006); Waters (1995) and Irvine (2006)

YOU COULD apply another Case Study example of your choice in answering this question as well as a means of cross comparison.

• the future of skype
• on smart TV
• google glass
• always available wherever you are