An Introduction To Global Media.

Cross media ownership-where an organisation owns more than one type of media company, for example a newspaper and a TV station. This category could include Rupert Murdoch as he owns Sky.
















Oligopoly- a state of limited competition in which a market is shared by a small number of producers or sellers, like Apple. Other companies try to match them, but everyone wants an Apple ipod/ipad/iphone etc. No one can match them.




Multinational conglomerates-the forming of different companies from around the world.

Cultural imperialism-the practise of promoting a more powerful culture over a lesser known/desirable culture. People will always choose an American product over a product from somewhere like Istanbul. Everyone has heard of America, so they believe they can trust such a famous, rich and powerful company.


Synergy-cooperative interaction among groups, especially among the acquired subsidiaries or merged parts of a corporation, that creates an enhanced combined effect. For example, you can buy a ceaper version of a Sky TV remote that will work on your Sky TV.



Global media is media that is used around the world, it is media that has conquered the world.The article below defines global media really well.
http://www.cengage.com/resource_uploads/downloads/0495913510_265728.pdf